Social Media Optimization (SMO) refers to the process of optimizing and enhancing a company’s or individual’s social media presence to increase their visibility, reach, engagement, and overall effectiveness on social media platforms. It involves utilizing various strategies and techniques to maximize the potential of social media to promote a brand, generate traffic, and build a strong online community. 

SMO aims to create a strong brand presence on social media platforms, allowing businesses to reach a wider audience and enhance brand recognition.ommunity.